Fully Furniture

Fully designs office furniture that encourages us to move and feel our best during the workday.

During the pandemic, demand for work-from-home furniture was growing. As part of Studio Jelly, I supported the creative and marketing team by designing for the following sales campaigns and print projects.

Above: Art direction for a print booklet to be included in Amazon orders. We aimed to connect to consumers through a friendly conversation with the CEO, designed in a text conversation-like format.

I “storyboarded” the flow of the book and selected expressions/frames of David sourced from video footage.

After completing the print project I translated the design into a banner ad set in multiple sizes. (below)

The Chair Sale

A digital campaign I worked on together with Fully’s design, marketing, and development teams. I created narratives through image selection, layouts and some light copywriting.

The Get Moving! Sale

Visual direction for Fully’s biggest sale of the year, around the time of Black Friday.
I created animated assets from furniture and jumping portraits of Fully’s own employees.